About Us

Welcome to BR (BY RUE) — where thoughtful gifting meets modern style.

We're a UK-based small business specialising in personalised and customised products, lovingly crafted in our home studio. From beautifully designed mugs and tumblers to unique gifts and keepsakes, we believe everyday items should be as meaningful as they are stylish.

The name BR is a tribute to my late brother Billal and Rue — the name he lovingly called me. It’s a symbol of the bond we shared, and every piece we create carries that same care, attention to detail, and heartfelt intention.

Our products are made for those who love to give unique, personalised gifts. Whether you're a millennial parent looking for special items for your children or someone who enjoys surprising loved ones with something truly personal, BR (BY RUE) has something just for you.

We take pride in creating all our products in-house, keeping overheads low without compromising on quality. Every item is handmade with care — no mass production, just genuine, thoughtful creations made to order.

Thank you for supporting small businesses and celebrating the art of personalised gifting.

With love,
Rue